{
  "title": "block title",
  "description": "block description",
  "keywords": [ "block keyword" ],
  "styles": [
    {
      "label": "block style label"
    }
  ],
  "variations": [
    {
      "title": "block variation title",
      "description": "block variation description",
      "keywords": [ "block variation keyword" ]
    }
  ]
}
