diff --git a/Makefile b/Makefile
index c8816e7..67ed766 100644
--- a/Makefile
+++ b/Makefile
@@ -6,8 +6,8 @@ COMMIT_DATE := $(shell git show -s --format=%ci ${HASH})
 BUILD_DATE := $(shell date '+%Y-%m-%d %H:%M:%S')
 VERSION := ${HASH} (${COMMIT_DATE})
 
-.PHONY: build_frontend
-build_frontend:
+.PHONY: build-frontend
+build-frontend:
 	cd frontend/my && yarn install && yarn build
 
 .PHONY: quickdev
diff --git a/README.dev.md b/README.dev.md
new file mode 100644
index 0000000..1bc28e7
--- /dev/null
+++ b/README.dev.md
@@ -0,0 +1,84 @@
+# Dev
+
+There are two independent components, the Go backend and the React frontend. In the dev environment, both have to run.
+
+### First time setup
+
+1. Write `config.toml`
+2. Run `listmonk --install` to do the DB setup.
+3. Run `make deps` to install React / frontend dependencies
+
+# Dev environment
+
+### 1. Run the backend
+
+`make run`
+
+### 2. Run the frontend
+
+`cd frontend/my` and `yarn start`
+
+### 3. Setup an Nginx proxy endpoint
+
+```
+# listmonk
+server {
+    listen 9001;
+
+    # Proxy all /api/* requests to the Go backend.
+    location /api {
+        proxy_pass http://localhost:9000;
+    }
+
+    # Proxy everything else to the yarn server
+    # that's running the React frontend.
+    location / {
+        proxy_pass http://localhost:3000;
+    }
+}
+
+```
+
+Visit `http://localhost:9001` to access the frontend running in development mode where Javascript updates are pushed live.
+
+# Production
+
+1. To build the Javascript frontend, run `make build-frontend`. This only needs to be run if the frontend has changed.
+
+2. `make build` builds a single production ready binary with all static assets embeded in it.
+
+---
+
+# TODO: Essentials for v0.10
+
+- update list time after import
+- subscriber status "Enabled" -> "Active"
+- dockerize
+- add an http call to do version checks and alerts
+- make the design responsive
+- error pause should be % and not absolute
+- views for faster dashboard analytics
+- bounce processing
+- docs
+- tests
+
+### Features
+
+- running campaigns widget on the dashboard
+- analytics
+- GDPR
+
+# Features
+
+Features
+
+- userdb
+- campaign error logs
+- upgrade + migration
+- views for fast analytics widgets
+
+- tab navigation in links and buttons
+- inject semver into build version
+- permalink for lists
+- props.config race condition
+- app.Messenger is flawed. Add multi-messenger support to app as well.
diff --git a/README.md b/README.md
index 17df269..a2e7427 100644
--- a/README.md
+++ b/README.md
@@ -1,46 +1,3 @@
 # listmonk
 
-Full fledged, high performance newsletter and mailing list manager
-
-# Development
-
-Install dependencies
-
-```bash
-make deps
-```
-
-Build frontend assets
-
-```bash
-make build_frontend
-```
-
-Create config file and edit the necessary params
-
-```bash
-cp config.toml.sample config.toml
-```
-
-Use [stuffbin](https://github.com/knadh/stuffbin) to package static assets and build binary
-
-```bash
-make build
-```
-
-Binary comes up with installer to setup schema and superadmin
-
-```bash
-./listmonk --install
-```
-
-Run binary
-```bash
-./listmonk
-```
-
-For new developers, you can also run all at once using `quickdev` option.
-
-```bash
-make quickdev
-```
+See [developer README](README.dev.md).