diff --git a/frontend/src/views/Import.vue b/frontend/src/views/Import.vue
index a2381dd..8879f33 100644
--- a/frontend/src/views/Import.vue
+++ b/frontend/src/views/Import.vue
@@ -16,7 +16,15 @@
             </div>
           </b-field>
 
-          <list-selector
+          <b-field v-if="form.mode === 'subscribe'"
+            label="Overwrite?"
+            message="Overwrite name and attribs of existing subscribers?">
+            <div>
+              <b-switch v-model="form.overwrite" name="overwrite" />
+            </div>
+          </b-field>
+
+          <list-selector v-if="form.mode === 'subscribe'"
             label="Lists"
             placeholder="Lists to subscribe to"
             message="Lists to subscribe to."
@@ -31,9 +39,7 @@
               placeholder="," maxlength="1" required />
           </b-field>
 
-          <b-field label="CSV or ZIP file"
-            message="For existing subscribers, the names and attributes
-            will be overwritten with the values in the CSV.">
+          <b-field label="CSV or ZIP file">
             <b-upload v-model="form.file" drag-drop expanded required>
               <div class="has-text-centered section">
                 <p>
@@ -50,12 +56,12 @@
           </div>
           <div class="buttons">
             <b-button native-type="submit" type="is-primary"
-              :disabled="form.lists.length === 0"
+              :disabled="!form.file || (form.mode === 'subscribe' && form.lists.length === 0)"
               :loading="isProcessing">Upload</b-button>
           </div>
         </div>
       </form>
-      <hr />
+      <br /><br />
 
       <div class="import-help">
         <h5 class="title is-size-6">Instructions</h5>
@@ -145,6 +151,7 @@ export default Vue.extend({
         mode: 'subscribe',
         delim: ',',
         lists: [],
+        overwrite: true,
         file: null,
       },
 
@@ -247,6 +254,7 @@ export default Vue.extend({
       this.isProcessing = true;
       this.$api.stopImport().then(() => {
         this.pollStatus();
+        this.form.file = null;
       });
     },
 
@@ -259,6 +267,7 @@ export default Vue.extend({
         mode: this.form.mode,
         delim: this.form.delim,
         lists: this.form.lists.map((l) => l.id),
+        overwrite: this.form.overwrite,
       }));
       params.set('file', this.form.file);
 
@@ -275,6 +284,7 @@ export default Vue.extend({
         this.pollStatus();
       }, () => {
         this.isProcessing = false;
+        this.form.file = null;
       });
     },
   },
diff --git a/import.go b/import.go
index 566486c..8efb7b0 100644
--- a/import.go
+++ b/import.go
@@ -14,9 +14,10 @@ import (
 
 // reqImport represents file upload import params.
 type reqImport struct {
-	Mode    string `json:"mode"`
-	Delim   string `json:"delim"`
-	ListIDs []int  `json:"lists"`
+	Mode      string `json:"mode"`
+	Overwrite bool   `json:"overwrite"`
+	Delim     string `json:"delim"`
+	ListIDs   []int  `json:"lists"`
 }
 
 // handleImportSubscribers handles the uploading and bulk importing of
@@ -71,7 +72,7 @@ func handleImportSubscribers(c echo.Context) error {
 	}
 
 	// Start the importer session.
-	impSess, err := app.importer.NewSession(file.Filename, r.Mode, r.ListIDs)
+	impSess, err := app.importer.NewSession(file.Filename, r.Mode, r.Overwrite, r.ListIDs)
 	if err != nil {
 		return echo.NewHTTPError(http.StatusBadRequest,
 			fmt.Sprintf("Error starting import session: %v", err))
diff --git a/init.go b/init.go
index 4c8fb83..e3a3732 100644
--- a/init.go
+++ b/init.go
@@ -211,14 +211,16 @@ func initCampaignManager(q *Queries, cs *constants, app *App) *manager.Manager {
 
 // initImporter initializes the bulk subscriber importer.
 func initImporter(q *Queries, db *sqlx.DB, app *App) *subimporter.Importer {
-	return subimporter.New(q.UpsertSubscriber.Stmt,
-		q.UpsertBlacklistSubscriber.Stmt,
-		q.UpdateListsDate.Stmt,
-		db.DB,
-		func(subject string, data interface{}) error {
-			app.sendNotification(app.constants.NotifyEmails, subject, notifTplImport, data)
-			return nil
-		})
+	return subimporter.New(
+		subimporter.Options{
+			UpsertStmt:         q.UpsertSubscriber.Stmt,
+			BlacklistStmt:      q.UpsertBlacklistSubscriber.Stmt,
+			UpdateListDateStmt: q.UpdateListsDate.Stmt,
+			NotifCB: func(subject string, data interface{}) error {
+				app.sendNotification(app.constants.NotifyEmails, subject, notifTplImport, data)
+				return nil
+			},
+		}, db.DB)
 }
 
 // initMessengers initializes various messenger backends.
diff --git a/install.go b/install.go
index 7ce85f9..53527b1 100644
--- a/install.go
+++ b/install.go
@@ -82,7 +82,7 @@ func install(db *sqlx.DB, fs stuffbin.FileSystem, prompt bool) {
 		"John Doe",
 		`{"type": "known", "good": true, "city": "Bengaluru"}`,
 		pq.Int64Array{int64(defList)},
-	); err != nil {
+		true); err != nil {
 		lo.Fatalf("Error creating subscriber: %v", err)
 	}
 	if _, err := q.UpsertSubscriber.Exec(
@@ -91,7 +91,7 @@ func install(db *sqlx.DB, fs stuffbin.FileSystem, prompt bool) {
 		"Anon Doe",
 		`{"type": "unknown", "good": true, "city": "Bengaluru"}`,
 		pq.Int64Array{int64(optinList)},
-	); err != nil {
+		true); err != nil {
 		lo.Fatalf("Error creating subscriber: %v", err)
 	}
 
diff --git a/internal/subimporter/importer.go b/internal/subimporter/importer.go
index 1ff7816..33f4184 100644
--- a/internal/subimporter/importer.go
+++ b/internal/subimporter/importer.go
@@ -49,25 +49,31 @@ const (
 
 // Importer represents the bulk CSV subscriber import system.
 type Importer struct {
-	upsert         *sql.Stmt
-	blacklist      *sql.Stmt
-	updateListDate *sql.Stmt
-	db             *sql.DB
-	notifCB        models.AdminNotifCallback
+	opt Options
+	db  *sql.DB
 
 	stop   chan bool
 	status Status
 	sync.RWMutex
 }
 
+// Options represents inport options.
+type Options struct {
+	UpsertStmt         *sql.Stmt
+	BlacklistStmt      *sql.Stmt
+	UpdateListDateStmt *sql.Stmt
+	NotifCB            models.AdminNotifCallback
+}
+
 // Session represents a single import session.
 type Session struct {
 	im       *Importer
 	subQueue chan SubReq
 	log      *log.Logger
 
-	mode    string
-	listIDs []int
+	mode      string
+	overwrite bool
+	listIDs   []int
 }
 
 // Status reporesents statistics from an ongoing import session.
@@ -98,7 +104,8 @@ var (
 	// import is already running.
 	ErrIsImporting = errors.New("import is already running")
 
-	csvHeaders = map[string]bool{"email": true,
+	csvHeaders = map[string]bool{
+		"email":      true,
 		"name":       true,
 		"attributes": true}
 
@@ -109,23 +116,19 @@ var (
 )
 
 // New returns a new instance of Importer.
-func New(upsert *sql.Stmt, blacklist *sql.Stmt, updateListDate *sql.Stmt,
-	db *sql.DB, notifCB models.AdminNotifCallback) *Importer {
+func New(opt Options, db *sql.DB) *Importer {
 	im := Importer{
-		upsert:         upsert,
-		blacklist:      blacklist,
-		updateListDate: updateListDate,
-		stop:           make(chan bool, 1),
-		db:             db,
-		notifCB:        notifCB,
-		status:         Status{Status: StatusNone, logBuf: bytes.NewBuffer(nil)},
+		opt:    opt,
+		stop:   make(chan bool, 1),
+		db:     db,
+		status: Status{Status: StatusNone, logBuf: bytes.NewBuffer(nil)},
 	}
 	return &im
 }
 
 // NewSession returns an new instance of Session. It takes the name
 // of the uploaded file, but doesn't do anything with it but retains it for stats.
-func (im *Importer) NewSession(fName, mode string, listIDs []int) (*Session, error) {
+func (im *Importer) NewSession(fName, mode string, overWrite bool, listIDs []int) (*Session, error) {
 	if im.getStatus() != StatusNone {
 		return nil, errors.New("an import is already running")
 	}
@@ -137,11 +140,12 @@ func (im *Importer) NewSession(fName, mode string, listIDs []int) (*Session, err
 	im.Unlock()
 
 	s := &Session{
-		im:       im,
-		log:      log.New(im.status.logBuf, "", log.Ldate|log.Ltime),
-		subQueue: make(chan SubReq, commitBatchSize),
-		mode:     mode,
-		listIDs:  listIDs,
+		im:        im,
+		log:       log.New(im.status.logBuf, "", log.Ldate|log.Ltime),
+		subQueue:  make(chan SubReq, commitBatchSize),
+		mode:      mode,
+		overwrite: overWrite,
+		listIDs:   listIDs,
 	}
 
 	s.log.Printf("processing '%s'", fName)
@@ -218,7 +222,7 @@ func (im *Importer) sendNotif(status string) error {
 			strings.Title(status),
 			s.Name)
 	)
-	return im.notifCB(subject, out)
+	return im.opt.NotifCB(subject, out)
 }
 
 // Start is a blocking function that selects on a channel queue until all
@@ -249,9 +253,9 @@ func (s *Session) Start() {
 			}
 
 			if s.mode == ModeSubscribe {
-				stmt = tx.Stmt(s.im.upsert)
+				stmt = tx.Stmt(s.im.opt.UpsertStmt)
 			} else {
-				stmt = tx.Stmt(s.im.blacklist)
+				stmt = tx.Stmt(s.im.opt.BlacklistStmt)
 			}
 		}
 
@@ -263,7 +267,7 @@ func (s *Session) Start() {
 		}
 
 		if s.mode == ModeSubscribe {
-			_, err = stmt.Exec(uu, sub.Email, sub.Name, sub.Attribs, listIDs)
+			_, err = stmt.Exec(uu, sub.Email, sub.Name, sub.Attribs, listIDs, s.overwrite)
 		} else if s.mode == ModeBlacklist {
 			_, err = stmt.Exec(uu, sub.Email, sub.Name, sub.Attribs)
 		}
@@ -293,7 +297,7 @@ func (s *Session) Start() {
 	if cur == 0 {
 		s.im.setStatus(StatusFinished)
 		s.log.Printf("imported finished")
-		if _, err := s.im.updateListDate.Exec(listIDs); err != nil {
+		if _, err := s.im.opt.UpdateListDateStmt.Exec(listIDs); err != nil {
 			s.log.Printf("error updating lists date: %v", err)
 		}
 		s.im.sendNotif(StatusFinished)
@@ -312,7 +316,7 @@ func (s *Session) Start() {
 	s.im.incrementImportCount(cur)
 	s.im.setStatus(StatusFinished)
 	s.log.Printf("imported finished")
-	if _, err := s.im.updateListDate.Exec(listIDs); err != nil {
+	if _, err := s.im.opt.UpdateListDateStmt.Exec(listIDs); err != nil {
 		s.log.Printf("error updating lists date: %v", err)
 	}
 	s.im.sendNotif(StatusFinished)
diff --git a/queries.sql b/queries.sql
index 6542525..c1e2820 100644
--- a/queries.sql
+++ b/queries.sql
@@ -73,13 +73,14 @@ SELECT id from sub;
 
 -- name: upsert-subscriber
 -- Upserts a subscriber where existing subscribers get their names and attributes overwritten.
--- The status field is only updated when $6 = 'override_status'.
+-- If $6 = true, update values, otherwise, skip.
 WITH sub AS (
-    INSERT INTO subscribers (uuid, email, name, attribs)
+    INSERT INTO subscribers as s (uuid, email, name, attribs)
     VALUES($1, $2, $3, $4)
-    ON CONFLICT (email) DO UPDATE
-        SET name=$3,
-        attribs=$4,
+    ON CONFLICT (email)
+    DO UPDATE SET
+        name=(CASE WHEN $6 THEN $3 ELSE s.name END),
+        attribs=(CASE WHEN $6 THEN $4 ELSE s.attribs END),
         updated_at=NOW()
     RETURNING uuid, id
 ),