diff --git a/install.go b/install.go
index 13e4726..8cd7f22 100644
--- a/install.go
+++ b/install.go
@@ -17,21 +17,23 @@ import (
 
 // install runs the first time setup of creating and
 // migrating the database and creating the super user.
-func install(app *App, qMap goyesql.Queries) {
+func install(app *App, qMap goyesql.Queries, prompt bool) {
 	fmt.Println("")
 	fmt.Println("** First time installation **")
 	fmt.Printf("** IMPORTANT: This will wipe existing listmonk tables and types in the DB '%s' **",
 		ko.String("db.database"))
 	fmt.Println("")
 
-	var ok string
-	fmt.Print("Continue (y/n)?  ")
-	if _, err := fmt.Scanf("%s", &ok); err != nil {
-		logger.Fatalf("Error reading value from terminal: %v", err)
-	}
-	if strings.ToLower(ok) != "y" {
-		fmt.Println("Installation cancelled.")
-		return
+	if prompt {
+		var ok string
+		fmt.Print("Continue (y/n)?  ")
+		if _, err := fmt.Scanf("%s", &ok); err != nil {
+			logger.Fatalf("Error reading value from terminal: %v", err)
+		}
+		if strings.ToLower(ok) != "y" {
+			fmt.Println("Installation cancelled.")
+			return
+		}
 	}
 
 	// Migrate the tables.
diff --git a/main.go b/main.go
index 62e94fb..371262e 100644
--- a/main.go
+++ b/main.go
@@ -84,6 +84,7 @@ func init() {
 	f.Bool("install", false, "Run first time installation")
 	f.Bool("version", false, "Current version of the build")
 	f.Bool("new-config", false, "Generate sample config file")
+	f.Bool("yes", false, "Assume 'yes' to prompts, eg: during --install")
 
 	// Process flags.
 	if err := f.Parse(os.Args[1:]); err != nil {
@@ -274,7 +275,7 @@ func main() {
 
 	// Run the first time installation.
 	if ko.Bool("install") {
-		install(app, qMap)
+		install(app, qMap, !ko.Bool("yes"))
 		return
 	}